By Joe Majka

The primetime TV show that I watched was The Voice on NBC on Monday, November 11, 2013.  I followed along with the hashtag #TheVoice.  The people who seemed to be tweeting ranged from teenagers to middle aged men and women. There were more tweets by women than men and I can’t exactly tell their class because there is not much information on their twitter pages.  However, I believe it is safe to assume that most of these people are at least middle class because they have access to television and have Internet access.  Almost of them were white people, with the exception of a couple people of color.  They seemed to be entertained by the looks of the judges and didn’t focus so much on the singers.  I think they wanted to live tweet it because they felt like other people would have an interest in what they have to say.  The relationship between identity and consumption of this text is the more the people can identify with the judges or the singers, the more they want to watch the show.  Without the live tweets, I wouldn’t get insight into other people’s opinions.  There are many different ways people are talking about identity categories in their tweets.  Many of the women can identify with Christina Aguilera and want to look like her and lust over Adam Levine, for example, with the following tweets:


I didn’t notice any homophobia, but I did notice some objectification and enlightened sexism with the tweets like this, referring to Christina Aguilera, and other comments on her looks:

Also one person tried their best not to sound racist, but they clearly did with this tweet:

I also noticed criticisms, mostly about the judges’ outfits and hair, and one person even called a singer “trash”:

Celebrities are also commenting on Christina’s look on this week’s The Voice:

In conclusion, I thought my live tweeting experience was rather interesting.  Most of the tweets that I found were from the beginning of the show, due to the first reactions to how the judges looked.  At the end of the show, there were just a lot of tweets about who you should vote for, which were not necessary to be included in this reflection.  All in all, I thought it was a fun and different way to approach pop culture and reality television.

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