Pinterest Reflection by Paige Schaffer

I did have a Pinterest account prior to this class and this assignment, but I usually do not use it. For a brief period I would go on it when I was bored, but then it got old and I eventually stopped altogether. Revisiting Pinterest for this assignment after reading the class articles really made me realize how the “reclaiming” of DIY and domestic work has gained so much popularity. Women and even young girls on Pinterest are planning their dream weddings, sharing recipes and pinning DIY fashion and decoration ideas. I chose to take a few pins from each of these categories to display the domestic ideology that has become so common once again. It is rare to see things besides DIY projects or fashion or wedding ideas posted on Pinterest. A lot of women have again begun focusing on finding a man to marry, and taking care of the house or decorating rather than out-of-the-household activities. I did not see any posts about politics, education or the workforce while revisiting Pinterest. A few inspirational quotes set to pretty backgrounds was about it. It made me wonder why this is beginning to happen again.

The Matchar article goes through a brief history of how women are viewed and what type of work has been valued over the years in terms of domestication. The article outlines how women in America went through a period of liberation, wanting more in life besides housework and children. They wanted to enter the workforce and have their opinions heard in politics. After a steady era of women gaining notoriety outside of the home, recently there has been a large movement of re-domesticating ourselves. Women have begun to value motherhood and homemaking much more than in previous decades. The Wilson and Yochim article gives a reasonable explanation as to why this is: social media sites (such as Pinterest), glorifying the housewife mentality. We see images of happy women planning weddings, cooking, decorating, taking care of children, etc. This sparks an internal “need” in some women who see these images to seek out those things as well. This benefits corporation and social media networks alike. More women wanting to reap the happiness of domestication means more of all those images being shared and more of a focus on household work and household PRODUCTS and less focus on ideologies, goals or other non-dometic things.

Along with the domestication-inspired pins (some of which come from my own Pinterest because I am guilty of this), I also included a few pins that go against this ideology that I found on my own!


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